What is a marketing funnel? It is a simple way to breakdown a customer journey into typical stages. Customer journeys online are not that straightforward as they were before. Users go through certain steps that can be grouped in the marketing...

A lot of Real Estate professionals struggle to get decent ROAS (Return On Ad Spend) or lacking the quality of leads. We decided to conduct a survey and find out what channels do you use and how satisfied are you...

What is Google Analytics? Google Analytics is a piece of software that collects website data and analyses user behaviour. GA (short for Google Analytics) can help you to get a better understanding of your website visitors. Google Analytics reports can...

Have you ever thought why did your customers abandon their carts? Here are the TOP-3 reasons… (Unexpected) Shipping cost #1 reason customers abandon the cart is a shipping cost. Try to be completely transparent of your shipping costs and consider...

Social proof is “the tendency to see an action as more appropriate when others are doing it”. It’s what makes people base their decisions on what other people think or do. Using social proof in your Facebook ads can help...

In this article, I will try to give valuable suggestions on how to develop a SIMPLE sales funnel. I strongly suggest reading my first guide on this topic to make sure you have everything set up and ready. Developing a sales funnel TOFU...