Building Real Estate Brand on Social Media

Nearly 3.725 billion people globally are active social media users out there.

That accounts for about 48% of the world’s population. 

With that being said, imagine the number of people you’ll be missing out on if you don’t focus on your social media marketing efforts.

And the thing is nowadays, the real estate market is highly dependent on social media platforms. Gone are the days when you used to spend big bucks on traditional marketing tactics such as cold calling, television advertisements, pamphlets, etc.

Instead, it’s time you started establishing your dominance on social media platforms. 

But the thing is, it isn’t as easy as it seems. 

Nowadays, the competition’s quite fierce. You’ll have to spend a huge amount of your valuable time and effort in order to make sure that you are delivering the best possible content for your audience.

That’s the only way you will be able to create awareness on social media

And that’s exactly what I will be helping you with.

In this blog post, let me help you understand how you can create awareness on social media channels.

Well, then!

Let’s dive in straight away.

Top Tactics Realtors Should Apply To Create Awareness On Social Media

Listed below are the tactics that we will be taking a look at:

  • Use The Right Hashtags For Optimizing Your Content
  • Content Curation
  • Which Platforms Should You Focus On?
  • Visual Content

Use The Right Hashtags For Optimizing Your Real Estate Content

In the world of social media, hashtags are the real deal. While you begin your social media journey, chances are that no one might know much about you or your business.

You might want to make sure that you are able to reach out to a wide range of your audience.

So, what’s the solution here?

Simple! All you need to do is to carry out hashtag research and find out some relevant hashtags that your audience might search for the most.

For instance, let’s assume that George is looking forward to buying a new house in New York and wants to know exactly how life in New York is or how beautiful the city is.

In that case, what he will do is head over to one of the social media platforms he is active on and will search for something like:

#realestatenewyork
#lifeinnewyork
#newyork
#realtorsinnewyork
#realestateagencyinnewyork

Listed below are few of the hashtags potential homebuyers search for the most:

Generic Hashtags

  • #broker 
  • #dreamhome 
  • #fixandfliphouses 
  • #foreclosure 
  • #forsale 
  • #homeevaluation
  • #homeinspection 
  • #homelisting 
  • #homesale 
  • #homesforsale 
  • #homesweethome 
  • #househunting 
  • #housing
  • #justlisted 
  • #justlisted 
  • #mortgage 
  • #newhome 
  • #oldhousecharm 
  • #openhouse 
  • #properties 
  • #property 
  • #realestate 
  • #realtor 
  • #renovated 
  • #reo 

Realtor Hashtags

  • #banking 
  • #business 
  • #businessbrokerage 
  • #commercialboardofrealtors 
  • #commercialrealestate 
  • #homebuyer 
  • #homebuyers 
  • #invest
  • #investmentsales 
  • #listingagent 
  • #realestate 
  • #realestateagent
  • #realestatebroker 
  • #realestateinvestment #propertyforsale 
  • #realestatelife 
  • #realtoroffice 

Customized Real Estate Hashtags

  • #[brokername]
  • #[realestateagencyname]
  • #[target city]home
  • #[target city]property
  • #[targetneighbourhood]
  • #realestatein[target neighbourhood]

However, you need to make sure that you are applying the right relevant hashtags on your social media posts.

It’s advisable to carry out your own research before you begin with your social media journey.

Here’s a list of the top 5 hashtag tools that can help you find the right hashtags for your real estate business:

  • AutoHash
  • Hashtagify
  • Sked Social
  • Webstagram
  • Seekmetrics

Content Curation

What’s content curation exactly?

First of all, it’s really important for you to publish high-quality as well as relevant posts on your social media channels. 

More from DESA:  12 Real Estate Marketing Tips For 2020 (#5 will blow your mind)

That’s the only way you will be able to leave a long-lasting impression on your audience. 

That’s the only way you will be able to create awareness.

But the thing is, you’ll have to carry out thorough research, which will require you to spend a huge amount of your valuable time and resources 

And that’s where content curation comes in.

By curating content, you will be able to keep your target audience engaged without you having to spend much time as well as your resources on producing original posts as well as videos.

But the thing is you can’t just duplicate someone else’s content. 

Instead, the ratio should be 60:40, where

  • 60%: Originally Created Content
  • 40% : Curated Content

Which Platforms Should You Focus On?

One of the most important things that you need to keep in mind is to know where your target audience is.

What if you are focusing your efforts on Instagram, whereas your target audience is the most active on Facebook?

That will be a complete waste of your allocated marketing budget as well as all of your efforts.

So, before you even begin, you need to know which platforms to focus on.

Let me make it easy for you.

When it comes to real estate social media marketing, here are the two social media platforms you should focus on:

  • Facebook
  • LinkedIn

That’s where your target audience might be the most. That’s where your competitors might be looking forward to establishing their dominance the most.

And if you haven’t already started focusing on both of these platforms, you are missing out a lot.

Visual Content

It’s no secret that human beings are attracted to visuals. That’s how we are structured.

Don’t believe me? Let’s take a look at some statistics and facts:

  • According to HubSpot, infographics are the 4th most used content marketing content form. 
  • Nearly 32% of marketers have claimed visual content to be the real deal.
  • 80% of the overall marketers utilize visual assets in their social media marketing journey. 

Without visuals, your content will seem pretty boring.

And the thing is, I personally find the brief descriptions of the property listings to be quite boring. Instead, if I am looking forward to buying a new house, I would love to take a look at a few of its pictures.

Not only does visual content engage people the most, but with the help of visual content, marketers, as well as real estate agents, have witnessed an increase in conversion rate as well as ROI.

Video marketing has been one of the hottest topics in the digital marketing industry for quite some time now. There hasn’t been a day when I didn’t watch a YouTube video within an hour of waking up.

And it’s not just me. Billions of people all across the world love watching videos online. 

So, it’s time you started producing visual content today itself.

 

Conclusion

And that’s how you will be able to create awareness on social media platforms.

Over the course of the past few years, social media marketing and has had a major impact on the real estate market. Social media has revolutionized the way how realtors reach out to their target audience and build an emotional connection with them.

Time is a valuable resource. And that’s exactly why you should start applying these tactics straight away.