Category: LEAD GENERATION

What is online lead generation? Lead generation is the process of attracting and converting customers through various marketing channels. That’s the key element of any real estate business because it allows you to build connections at scale.  While there’s nothing...

Traditionally, agents relied on channels such as direct mail, networking, referrals, and social events. The Internet changed the world and we need to adapt our marketing strategy in 2021 including Real Estate Facebook ads in your advertising mix. Article in...

Facebook is one of the biggest social platforms out there and with the biggest reach. This makes Facebook a great platform to deliver your brand message to potential customers. With over 1.69 billion users on Facebook, it has almost a...

Did you know that LinkedIn’s one of the most popular social media platforms used by millions of real estate professionals all across the world to generate high-quality leads to their business? But the thing is, not many of them use...

Time and time again have various marketers claimed email marketing to be dead.  But what if I told you that it’s one of the most effective marketing tactics to date? That’s correct! Without email marketing, chances are that your entire...

Every day more and more real estate agents start using digital marketing advertising channels, including Facebook ads. However, with a lack of experience in generating leads online, some agents might struggle to get quality leads for cheaper, especially with a...

According to the latest Mobile usage reports up to 85% of Google searches happen on mobile devices, which means you’re more likely to reach people on mobile rather than on desktop. This trend creates many opportunities and challenges for Real...