Blog

Developing a comprehensive Real Estate website can be a time-consuming process. Unfortunately not every agent has enough time to spend on building the website from scratch. This where website bu...

Real Estate lead nurturing email campaigns are a vital part of any successful lead generation digital marketing strategy. These emails help to convert your cold leads to actual loyal clients. Let...

As a real estate agent, you might have noticed a big shift in the last several years. Clients are researching the local market online and finding their ideal agent via Facebook, Google or any other p...

Did you know that the average lifetime value (LTV) of a Real Estate client is approximately 7x the value of your first transaction with that customer? That one customer, if you can retain them ove...

Did you know that LinkedIn’s one of the most popular social media platforms used by millions of real estate professionals all across the world to generate high-quality leads to their business? But...

Working as a real estate professional can be a great way to earn a good chunk of money and have spare time whenever you want. Right? Not really. According to related data, the median wage of real ...

Time and time again have various marketers claimed email marketing to be dead.  But what if I told you that it's one of the most effective marketing tactics to date? That’s correct! Wit...

Building a robust real estate newsletter is important to keep in touch with your potential clients, build trust and send relevant content to the subscribers. Surprisingly enough, a number of ...

Nearly 3.725 billion people globally are active social media users out there. That accounts for about 48% of the world’s population.  With that being said, imagine the number of people you...

Every business has its own slow periods and the residential and commercial real estate industry is not an exception. It is critical to take action during this time and upgrade your digital marketing ...

Traditionally, agents relied on channels such as direct mail, networking, referrals, and social events. The Internet changed the world and we need to adapt our marketing strategy accordingly. Long...

The biggest challenge of the modern marketing landscape is the number of tools we have to deal with on a regular basis. Real Estate Agents don’t have time to keep up with all of them. Don’t worry, co...

Every day more and more real estate agents start using digital marketing advertising channels, including Facebook ads. However, with a lack of experience in generating leads online, some agents might...

According to the latest Mobile usage reports up to 85% of Google searches happen on mobile devices, which means you’re more likely to reach people on mobile rather than on desktop. This trend creates...

Creating an eye-catching Real Estate Facebook ad is a key to success. Both the amount of leads and cost per lead are affected by how creative your advert is. You are not the only realtor who is plann...

The situation is not so bright for businesses of different sizes around the world and the real estate market is not an exception. After the COVID-19 outbreak, most of the businesses closed their ...

Real Estate marketing is constantly evolving as platforms, software and customer behaviour are changing consistently. That is why we always recommend using an omnichannel approach. What this means is...

It’s no secret that you need to build an outstanding website for your real estate business and upload killer listings. But that’s just not it. If you aren’t focusing on Search Engine Optimizati...

Facebook Chatbots are all over the place. There is so much buzz around it: Chatbots will replace email marketing, mobile apps and even customer service agents. There is no surprise that 80% of all b...

For Real Estate professionals, CPL (Cost per Lead) is one of the most important metrics in digital advertising. Today I would like to show you 5 Step Blueprint to Facebook Ads for Real Estate and an ...

As a real estate agent, you must hold Open Houses every weekend for the next 3 years. You must do cold calling to be successful and have enough clients to have your business running. Does it sound fa...

Digital marketing for Real Estate isn’t a new concept. In the past 5 years, lots of agents join the digital landscape and it became highly competitive.    Potential Real Estate clie...

When it comes to Facebook generated leads, 90% of real estate agents are very skeptical. From our experience, the main objective they have is that those leads are cold (far in the beginning of the fu...

For Real Estate agents who are fairly new to digital marketing and Facebook Ads specifically, it can be challenging to discover the best strategy out there especially with tiny budgets. A lot of r...

Video marketing has always been around some time. Starting from TV commercials to what it is now... YouTube, Instagram, Snapchat, TikTok, etc. It helps real estate agents to provide their potentia...

Too much focus on tactics, little focus on basics A lot of advertisers are just split-testing the most random things with little thought behind it. Different optimizations (like testing VC vs ATC ...

Excluding irrelevant audiences from Real Estate prospecting campaigns helps to reduce budget waste and deliver a campaign message to the right people at the right funnel stage, that is crucial for re...

Take a look at how people's interest in Real Estate spiked in April 2017. It was the highest point for the past 5 years. How can we use Google Trends data? You need to align your digital act...

What is a marketing funnel? It is a simple way to breakdown a customer journey into typical stages. Customer journeys online are not that straightforward as they were before. Before: ...

A lot of Real Estate professionals struggle to get decent ROAS (Return On Ad Spend) or lacking the quality of leads. We decided to conduct a survey and find out what channels do you use and how s...

What is Google Analytics? Google Analytics is a piece of software that collects website data and analyses user behaviour. GA (short for Google Analytics) can help you to get a better understand...

Have you ever thought why did your customers abandon their carts? Here are the TOP-3 reasons... (Unexpected) Shipping cost #1 reason customers abandon the cart is a shipping cost. Try to be...

I know everybody’s always looking for ways to get more conversions from their Facebook ads. Here are five things I always do when improving my clients’ ads: USE EYE-CATCHING VISUALS AND SHORT ...

To be successful with Facebook Ads you will need to consider three main pillars PILLAR 1: COPYWRITING Copywriting is broken down into: Here’s what I’ve got.Here’s what it will do for you...

Social proof is “the tendency to see an action as more appropriate when others are doing it”. It’s what makes people base their decisions on what other people think or do. Using social proof in yo...

Before we jump into the explanation of how to generate real estate leads online, it is important to understand that the value of a purchase is high and it takes more time to convince people that YOU ...

If you are into the R/E niche and looking for some inspiration on how to skyrocket your business, here are some real estate lead magnet ideas that can help you! Generic Homes List A generic hom...

In this article, I will try to give valuable suggestions on how to develop a SIMPLE sales funnel. I strongly suggest reading my first guide on this topic to make sure you have everythi...

This article will be a great starting point for new e-commerce owners who want to promote their brand via Facebook Ads. The main purpose of this guide is to help you set up your Facebook Ads ...