What is online lead generation? Lead generation is the process of attracting and converting customers through various marketing channels. That’s the key element of any real estate business because it allows you to build connections at scale.  While there’s nothing...

Traditionally, agents relied on channels such as direct mail, networking, referrals, and social events. The Internet changed the world and we need to adapt our marketing strategy in 2021 including Real Estate Facebook ads in your advertising mix. Article in...