Video marketing has always been around some time. Starting from TV commercials to what it is now… YouTube, Instagram, Snapchat, TikTok, etc.
It helps real estate agents to provide their potential customers with great value in both efficient and interactive ways that you can use on multiple social channels.
Video marketing insights
- Over 75 million people in the U.S. watch videos on a daily basis
- 50% of all videos are watched on mobile devices
- Videos that are 1-2 minutes long get the most engagement
Why video marketing is important for Real Estate
There is no doubt that video content is much more time-consuming compared to blog posts. And the most popular question that real estate agents ask us is if it is really worth it.
The answer is YES. And it’s not because you just need to follow video trends but because the video is the most versatile, engaging and profitable marketing tool.
Here are 3 reasons why every real estate agent needs to use video marketing for their business:
Video builds trust
Trust is the foundation of conversions and sales. And when it comes to real estate, it’s crucial.
Let’s assume you saw two ads from different realtors: one has a static image and another has an educating video where you can actually see and hear that realtor.
I am sure that you would spend more time reading and watching the ad of a second realtor and you will most likely remember his ad for a longer time.
That is one of the goals of the video – make sure potential clients can remember and trust you when it comes to real estate buying and selling decisions.
Video has the highest engagement rate
We live in a fast-paced world. Nowadays no one wants to read through long ad copies. Video content is super easy to consume, especially short ones (up to 2 minutes).
By engagement, I do not only mean video views but also shares, comments and likes.
If you advertise video on Facebook and it gets tons of comments and likes, this tells Facebook that it is super relevant for that particular audience and FB algorithm will make sure that you get the lowest possible cost per result.
Videos boost conversions
There is no doubt that all video marketing is needed to get sales. Building trust and getting users who are highly engaged with your content finally leads to the sale.
It does not happen immediately after you published your first video. It might take you 2-4 months to get leads since the real estate funnel is now much longer than it used to be.
The good news is when you have 20+ videos published all over your social media, you literally put it on autopilot and just waiting for leads to come. Why? People who are commenting, liking and sharing are your brand ambassadors and they promote your content via their personal channels like social pages and direct messages.
It does not mean that after 20 videos you can forget about video marketing. You still need to create video content but less frequently — only once a month. Just to keep your followers and potential customers engaged.
If you are looking for other ways to generate leads for free, we strongly suggest reading this blog post.
Video content topics for Real Estate Agents
When it comes to video marketing, there are tons of different video topic you can elaborate on.
Our team selected the top 10 examples of video content for real estate agents. You can use it both in social media ads and Instagram or Facebook pages to bring value and educate your potential buyers and sellers.
- Professional “About Me” video highlighting your expertise and areas of focus
- Tips for first time home buyers
- Questions to ask before hiring a listing agent
- Home inspections basics
- Tips to increase the price of your home
- The benefits of using a real estate agent to sell your home
- Top 5 renovations that increase the value of your home
- Latest home design trends
- Local Market updates
- “Just Sold” video
We have a list of over 75 real estate video topics — please feel free to contact us and we will be happy to share it with you!
Video examples to consider
As we mentioned above, video content is not only about bringing value BUT also making it interactive for people.
We want to show you some of the best video examples we could find on Facebook. We hope that it will give you a clear idea when we are talking about “being interactive”
Regardless of your real estate business size, with video marketing, you will be able to reach your potential clients and educate them overtime to make sure your brand is always on the top of their mind when it comes to buying or selling property.
If you have any questions regarding video marketing for real estate and would like to get any advice or assistance, feel free to give us a shout and we will be happy to help you!