Facebook Chatbots are all over the place. There is so much buzz around it: Chatbots will replace email marketing, mobile apps and even customer service agents. There is no surprise that 80% of all businesses are planning to integrate chatbots. But can Facebook Messenger Chatbots be repurposed for Real Estate agents?
From my observation, 20% of potential leads are coming from Facebook Messenger. Because not everyone has time to jump on a call immediately. Messenger gives flexibility and comfort for potential leads when talking to a brand.
With Chatbots, you are able to reduce your headache from communicating with tons of unqualified leads by automating it.
Simply said, a chatbot is a piece of automated messaging software that uses AI to converse with people.
Bots are programmed to understand questions, provide answers and execute tasks. And that is instant! Therefore it saves customers time and makes it much easier to communicate with a real estate business.
Since clients and prospects changed the way they prefer to communicate, R/E agents need to adopt. In the past, most of the communication happened through phone calls and emails. However, nowadays, it is shifting towards SMS and instant messengers (ex.WhatsApp or Facebook).
The truth is, that potential clients prefer to communicate is a way that is convenient, fast and mobile-friendly. Fortunately, Facebook Messenger Chatbots comes into play to help real estate businesses with that, especially, if you are running Facebook Ads.
Chatbots allow Real Estate agent to:
For building Real Estate Chatbot and automate it, I suggest using the Manychat platform. It provides you with a great visual interface, so it makes it easier to configure a Facebook Chatbot. They also have a ton of articles on how to get started with a bot from scratch.
As for my personal suggestions, I find the following flows to help you with daily automated communication between your real estate business and prospects:
Attached below are screenshots of the flows one of our clients is currently running. It might give you an idea of how to configure your own Facebook Chatbot.