Too much focus on tactics, little focus on basics A lot of advertisers are just split-testing the most random things with little thought behind it. Different optimizations (like testing VC vs ATC vs PUR) or testing different cost caps and...

Excluding irrelevant audiences from Real Estate prospecting campaigns helps to reduce budget waste and deliver a campaign message to the right people at the right funnel stage, that is crucial for real estate agents Retargeting Audience If you have a...

I know everybody’s always looking for ways to get more conversions from their Facebook ads. Here are five things I always do when improving my clients’ ads: USE EYE-CATCHING VISUALS AND SHORT COPY Facebook users look at photos and videos...